Buyer-facing copy for complex and regulated products
I help teams explain what matters clearly and responsibly when systems, constraints, or regulation are involved
If your product requires trust more than hype, you’re in the right place.
SaaS & Technical Writing
I write buyer-facing content for SaaS products where systems, integrations, and real constraints matter.The focus is not promotion, but explanation: how things work, where they break, and which trade-offs buyers need to understand before making a decision.
Typical work includes:
Technical blog posts written for decision-makers
Product or architecture explainers
Content around integration risks, limitations, and trade-offs
Buyer-facing documentation that supports evaluation, not sales pressure
Selected samples:
Why IT and OT security break at the integration layer
The hidden risk of legacy systems in modern SaaS environments
What buyers misunderstand about “plug-and-play” integrations
This work is informed by a background in telecommunications engineering and years spent working with production systems.
Supplements & Wellness Content
I write clear, responsible content for supplement and wellness brands operating in regulated environments.The goal is to inform without exaggeration, communicate benefits without overclaiming, and build trust through accuracy, consistency, and restraint.
Typical work includes:
Educational email content for customers and subscribers
Ingredient-focused explanations written in plain language
Product messaging that respects regulatory boundaries
Content that supports long-term trust, not short-term hype
Selected samples:
How to talk about ingredients without making medical claims
Setting realistic expectations in supplement marketing
Why consistency matters more than promises in wellness products
This work reflects an understanding of regulated communication and the risks of unclear or exaggerated claims in consumer health products.
Where this approach applies
This way of working is a good fit for products and services where clarity, accuracy, and trust matter more than persuasion.
It’s commonly relevant for:
SaaS and technical products
Supplements and regulated wellness brands
E-commerce products with health, safety, or compliance considerations
Education-led or knowledge-based offers
Products where buyers need to understand trade-offs before deciding
If your product depends on trust and understanding, this approach usually translates well.
About
I'm Tony Santos.
Before working in copy, I spent years in technical roles, dealing with real systems, real constraints, and the consequences of unclear decisions.That background shapes how I approach writing today. I’m comfortable with complexity, cautious with claims, and focused on helping buyers understand what they’re actually evaluating.Whether the product is software, a regulated consumer good, or something in between, the principle is the same: clear language supports better decisions, and trust is built by being precise rather than persuasive.
How I usually work
Engagements are shaped around the product, the audience, and the constraints involved.I usually start by understanding how the system or product actually works, where clarity breaks down, and what buyers need to understand to evaluate it properly.The exact scope varies, but the focus stays the same: clear, buyer-facing communication that supports understanding and trust.